Francesco Becagli

From beer culture to creating authentic experiences:
products, venues, and consulting that leave a lasting impression.

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Beer, when well thought out,
is not just a product.

It is culture, relationship, identity. It is a way to unite people, give character to a venue and build an experience that stays.

A story built in the field

Francesco Becagli's journey began in 2008 in the world of distribution and brewing systems, later evolving into a broader vision: making beer a language capable of connecting expertise, hospitality and business.

From the birth of La Degna Tana to the growth of new projects, his work has always centered on quality, people and the ability to read the market with clarity.

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Concrete consultancy for those who want to grow

Not standard formulas, but applied experience. Francesco supports pubs, restaurants and businesses in the sector with a practical approach: menu and pairings, themed evenings, strategic analysis, team training, personnel selection and choice of reliable partners. A custom-built job to give more solidity to the business and more value to the customer experience.

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Menu & Pairings

Beers and dishes designed
to enhance each other.

Strategy & Management

Commercial choices,
vision, organization and development.

Team & Training

More aware people,
stronger service, more solid venue.

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Partners and Suppliers

Choosing well who supports you is part of the final quality that the customer perceives. Supplies, collaborations and partners must be consistent with the level you want to express.

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Chimay Degna Cana Foretezaa Gara La Sala Paulaner Prinz NaturArt Village
Chimay Degna Cana Foretezaa Gara La Sala Paulaner Prinz NaturArt Village
Chimay Degna Cana Foretezaa Gara La Sala Paulaner Prinz NaturArt Village

A line of beers with a precise identity

The line signed by Francesco Becagli is born from selection, sensory analysis and attention to detail. Every label has a recognizable character and a precise function: from the easy drinkability of the gluten-free lager to the aromatic punch of the IPAs, up to the depth of the porter. It is a proposal designed to tell the story of taste, territory and personality.

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La Molesta

Italian Lager Gluten Free, 4,9%. Dorata, equilibrata, floreale ed erbacea.

La Polemica

Session IPA, 4,6%, Agrumata, fresca, diretta.

La Giostra

Double IPA, 6,5%, Profumata, intensa, dal finale agrumato e speziato.

La Sala

American Amber Ale, 6%, Morbida, piena, con note di caramello.

La Ninnola

Imperial Porter, 8,3%, Imperial Porter

Tenacious, serious, capable, with a great desire to do. A concrete and reliable person.

— Giovanna Merloni

He has built businesses that have become benchmarks for the city, training high-level staff and offering an increasingly qualitative proposal.

— Marco Visnovitz

I am particularly proud to announce the entry of Francesco Becagli's companies as Top Official Partners.

Giulio Pacini — Commercial Director of Estra Pistoia Basket

Francesco Becagli is a very well-known figure in Pistoia for his entrepreneurial activities in the field of catering.

— Report Pistoia

Competence, vision and concreteness: Francesco knows how to transform product culture into a valuable experience.

— Giuseppe